Email works! Make sure to follow up with your leads via phone, and email. If a lead is too busy to talk during the day, they often like to get the process started via email. Be sure to include your contact information in any correspondence.
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"I‘ve taken leads from BigMortgageLeads and turned them into a referral business. I closed $28.6 million in loans last month, and it all started by purchasing leads from BigMortgageLeads.com"